Monday, 12 December 2011

Art of the title Sequence


In the opening of the film Juno, many generic conventions are used which enables us as the audience to create an idea of what the film may be about. In the first frame we are introduced to possibly the key person of the cast which we are shown as a girl walking past a house; the text behind her is of Fox Searchlight Pictures presents which is the productions studio of the film. In the second frame we are again show in text A Mandate Pictures - Mr Mudd Production which is the production company of the film. In the third frame, text of A Jason Reitman Film is shown which gives us the impression that he is the director of the film. In the fourth shot, we are simply shown the title of the film Juno which is an essential convention of a film opening as it entitles the audience to see what the film is called. In the sixth frame, we are shown a close up of the characters face with the name Ellen Page beside it which tells us that its the name of the cast playing the character of Juno. 
The font of the text in every frame implies that the film would be about young people, possibly teenagers as the font is very simple and basic as it is in a handwritten font, however has a cool look to it as the handwriting is in 3D. We can also tell the film would be about teenagers by the font. The colour of the font are colours you would associate with teenagers and young adults as they are very mild and simplistic orange, blue, green and yellow. 
The setting of the film opening began in a realistic and natural street environment, of which then turned into an animation of which is shown to look like someone's drawing which relates very much to teenagers. It gives the impression that it could be of how Juno see's her life and the are she lives in with herself in it. The colours used in the setting are also very basic and mild which match the colours of the font. 
Throughout this film opening, a soundtrack is played which is quite subtle and quirky which suggests that it may be a reflection of what the film could be about. 
The transitions used in this opening are also very simple as they simply slide over from one frame to the other in a horizontal, vertical, or diagonal direction. They also zoom into different frames. 

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