Timeline of a title sequence

Conventionally, the order of a title sequence is in the following order:

• Production company - logo/ident
• Production company - written (as part of the sequence)
• Other Production companies - distributors
• Film title
• actors/cast (numerous)
• Casting by..
• Costume designer
• Music supervisor
• Music by..
• Edited by..
• Production designer
• Director of photography
• Executive producers
• Executive producers 
• Director

The order of each title sequence of any movie determines one really important factor of the film industry. It is just a hierarchy of who - in the film industry - is the most important person. The more money the production company or the director or etc puts into the movie will come first in the title sequence.

However, other title sequences such as Taking of Pelham 123 and Memento differ from the conventions of title sequences. In Pelham 123, the casting list was split up into two parts with some casts showing before the film title and some shown after it. The casting shown before the film title are always A-List Hollywood celebrities and those shown after are those who are less recognisable by the audience. With A-List celebrities shown first, the audience will immediately be drawn into the movie before it has even started because of the name of the celebrity that has appeared. 

Also, in Taking of Pelham 123 the font and transitions have been edited according to the movie itself. Usually, the fonts used for thrillers are plain and dull fonts like Times New Roman and Ariel. However, in this title sequence the editor has made it more interesting by using colours. Also, the speed at which the titles appear at mirror the atmosphere produced in the opening. Along with this, black block stripes go across the sequence occasionally according to the speed of the train. This signifies the importance of the trains allows the opening sequence to gradually build up tension. 

Some other techniques of the making of title sequences have been illustrated. When the film title appears in Memento, each letter is really spaced out. This reflects on the context of the film which is about someone with severe amnesia. Having the letters spaced out indicates that everything is fragmented and in pieces just like the memory of the character. 

Also, fades in and fades out were also used when showing the title sequence. This mirrors the fact
the characters memory fades in and fades out. These techniques are effective in shaping the story line of the film and enhancing it's main concepts.